s5 logo

Commitment to Excellence


Commitment To Excellence PDF Print E-mail


Since 1998, Mass Media Inc. has become one of the most influential multimedia companies reaching the Vietnamese community. Our credibility and reputation are built on product innovation and compassion, infusing business principles with community values.

Mass Media Inc. does not equate innovation with chasing fads. When it comes to serving the community, we believe “quality” always trumps “new and trendy”. For us, true innovation means understanding the changing needs of our community and fulfilling the needs with sound products and best-in-class service.

Compassion is our fundamental mission – to be there for the community when they need us most. Compassion is not limited to our business activities, but also inspires our efforts to enhance the quality of life in the communities we serve. This standard of conduct is especially critical in times of trouble, such as the aftermath of Hurricanes Katrina and Rita, during which we helped resettle refugees and raise nearly $500,000 in the Vietnamese community.

The Vietnamese community has almost doubled in the last 10 years and continues to grow in population and buying power. We recognize the need of the community and continue to expand our product lines: radio stations, newspapers, and an annual directory.

The Mass Media goal is to strengthen our community outreach in order to strengthen the collect voice of our fellow Vietnamese. As our reach grows, our commitment to excellence remains steadfast: we are deeply ingrained in our community and take pride in reflecting its excellence in business, civic, and cultural growth.